Paravel Global · Nashville, TN · Brand Refresh & Website Design

Paravel Global is a music company that helps independent and legacy artists recover royalties they are owed and distribute their catalogs, from digital distribution to vinyl, while artists keep ownership of their masters. Led by Sam Fisher, Paravel began as a label and has transitioned into a distributor, a shift that puts artists at the center of everything it does. Moving from a label to a distro changes who a company speaks to and what it promises, so the brand had to say it clearly.

DRMR Creative designed the Paravel Global website on Squarespace and refreshed the brand and logo to mark the company's move from a label to a distro. The site opens with a clear promise about recovering royalties, then guides artists through royalty recovery, distribution and vinyl, pricing, and answers to common questions, with an easy path to start a free audit or apply for distribution. The refreshed logo and the website were designed together, so the identity, the layout, and the message all tell the same story about who Paravel is now. The two companies also have a history, since DRMR Creative has worked in partnership with Paravel Global on other projects, including the Carmen Justice website.

Independent artists are building careers on their own terms, and the companies that support them need to look and feel like partners they can trust. Paravel Global's refresh shows how a brand can grow with a business when its direction changes. That is the purpose behind everything DRMR builds, which is helping businesses show up in a way that matches who they are becoming.